How to get your store into ChatGPT Shopping

Shopify stores were added automatically. Here is the exact process for everyone else.

People now browse and compare products inside ChatGPT, then buy on the merchant’s own site. Shopify and Etsy stores were added to ChatGPT Shopping automatically. If your store runs on WooCommerce, BigCommerce, Magento or a custom stack, you have no direct feed in: your products may still surface from third-party data, but with no control over accuracy, price or stock. Preparing to apply is a defined process; approval is OpenAI’s decision and, today, limited to approved partners with a waitlist. Here is the whole thing, with nothing held back.

1 · A spec-compliant product feed
OpenAI ingests a full-catalog snapshot (Parquet preferred; gzipped JSONL, CSV or TSV accepted), one variant per row, lowercase underscore headers, pushed by SFTP or API at least daily once you are approved. Required for every product: item_id, title (≤150 chars), description (plain text, ≤5,000), url, image_url, brand, price with ISO currency (“29.00 USD”), and availability. Plus seller_name, target_countries and the control flags is_eligible_search and is_eligible_checkout (is_ads_eligible only if you run ads). GTIN and MPN are optional but recommended. Availability and price are ranking factors, so a stale feed can cost you placement.
2 · Crawler access
OpenAI’s shopping crawler is OAI-SearchBot. Your robots.txt must not block it, your product pages must return HTTP 200 to it, and a sitemap helps. Many stores block AI bots with a blanket rule and lock themselves out without knowing.
3 · The merchant application
Unless you sell on Shopify or Etsy, you apply at chatgpt.com/merchants: company, website, catalog size in unique SKUs. Feed onboarding is currently limited to approved partners with a waitlist; OpenAI says a self-serve merchant platform is coming later this year, and applicants report long silences. Privacy and terms URLs are required for checkout-eligible rows; returns and shipping data are optional but improve listings.
4 · The certain route: Shopify Catalog
OpenAI documents one no-application path: Shopify Catalog. Shopify’s free Agentic plan lets a non-Shopify store add its catalog to Shopify Catalog for ChatGPT discovery while checkout stays on your own site. Shopify does check for a track record of genuine sales. In-chat checkout in ChatGPT was retired in March 2026; the ACP checkout spec still exists but is not a live path for new merchants. Shoppers who find you click through to your own checkout.

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